About
Built from twenty-five years inside real operations.
Most AI workflows are designed from the tool outward. Siren Agents starts with the business: the handoffs, exceptions, follow-up, approvals, and small judgment calls that usually live in someone's head.
25 years
running work across people, vendors, and systems
12 years
owning follow-up, exceptions, and account details
100+ accounts
where details, follow-up, and timing mattered
Michael spent twenty-five years managing the moving parts of real businesses. For twelve of them, he was partner and general manager of Boliya USA, a wholesale furniture company where he worked across the full chain of the business: inside factories in China and Thailand, product-line development, retail account management, and training the people who sold the product. Before that, he managed retail showrooms for Ligne Roset and BoConcept across three cities. Different businesses, same underlying job: keep the moving parts clear, coordinated, and accountable.
That is the experience Siren Agents builds from. AI can now handle more of the repetitive, coordination-heavy work that used to depend on memory, follow-up, and manual coordination. But the judgment still belongs with the person who understands the business. Siren Agents automates the process, not the decisions.